Step 2. Get Your Artist Name on All the Web Property You Can

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Get all the web channels you can with your artist name …
“own” them.

For instance:
Your Soundcloud page – soundcloud.com/yourartistname
Your Bandcamp page – yourartistname.bandcamp.com
Your YouTube channel – youtube.com/yourartistname
Your Facebook page – facebook.com/yourartistname
Your Twitter page – twitter.com/yourartistname
Your Instagram page – instagram.com/yourartistname
Your Tumblr page – yourartistname.tumblr.com
Your Google+ page – plus.google.com/+yourartistname
Your LinkedIn page – as your real name, not your artist name
Your Pinterest page – pinterest.com/yourartistname
Your Flickr page – flickr.com/photos/yourartistname
Your Website – yourartistname.com

In addition to these social media pages and your domain,
there are a lot of musician social networks,
including ones more relevant to your style.
Current popular social networks for hip hop/rap/RnB artists
include DatPiff, LiveMixtapes and SpinRilla.
There are lots of other music social networks worth being on,
so that you know that you own your own
name on that network from the beginning.

It’s not the purpose of this guide to list all the music social networks.
Review Google’s search results for
“music social networks”
to find some that suit you.
It’d be worth finding a few that you think would benefit you
(your networking, communications) and sign up to them.

As well as all the above sites,
register your artist name on
any relevant discussion forums
you could potentially participate in.

This action needs to happen
even before working out
which pages you plan to actively communicate on.
That is, get all the possibilities you can with your artist name,
and afterwards work out what to do with the possibilities you have.
This is a one-time task that will take you 2 to 6 hours to complete.

Note also that this is a research stage that can serve your communication plan
(described in “Step 7. Create a Communication Plan“).
During this stage, keep your eye out for opportunities:
Do these sites have active communities of people who might like your music?
If they do, note them for later reference.

Also, at this stage, don’t waste your time filling in profile info.
Most of these sites try to make you add your profile photo,
write about yourself, invite your friends, and fill in other info
about yourself right after you sign up.
Don’t do all that yet.

All you need to do at this stage is just sign up
to the sites and own your artist name as their URL.
Period.

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The Internet Guide for Rappers – 10 Steps to Establish Your Artist’s Online Presence and Branding [eBook]

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Contents

Introduction

What is The Internet Guide for Rappers, and what will it give you?

Step 1. Choose Your Artist Name

A step-by-step process of scrutiny on your artist name: its strengths, weaknesses, what you can change, and what you can’t.

Step 2. Get Your Artist Name on All the Web Property You Can

A one-time task that will set the foundation of your artist name’s online real estate.

Step 3. Characterize Your Artist Profile

An essential process that will guide you to find what will make people want to become your loyal advocates.

Step 4. Write Your Artist Profile Statement

Frame the perception you want others to have of you as an artist in a 1-2 sentence zipped format.

Step 5. Write Your Artist Bio

How to put together a snapshot of your strengths, motivations and uniqueness as a rapper, including examples.

Step 6. Make Your Artist Photos

What kinds of photos you need to have of yourself, and tips for how to make yourself more photogenic.

Step 7. Create a Communication Plan

A guide for how to plan your networking in the upcoming 12 months in order to help you realize your goals, and also to open you up to new opportunities.

Step 8. Implement Your Communication Plan

A checklist for you to apply across all your communication channels to maximize the impression you make.

Step 9. Setup Your Artist Profile as an Extension of Your Personal Brand

The importance of differentiating your artist profile and your personal brand from the very beginning, and how to setup your artist profile as an extension of your personal brand.

Template 1: Artist Characterization Template

A guide to fill out your artist characterization, as described in “Step 3. Characterize Your Artist Profile.”

Template 2: Artist Bio Template

The must-have parts of every artist’s bio to help you write your bio comprehensively and quickly, as described in “Step 5. Write Your Artist Bio.”

Template 3: Communication Plan Example Template

One example of how a 12 month communication plan looks like, for you to apply to your own networking actions over the next 12 months, as described in “Step 7. Create a Communication Plan.”

Template 4: Communication Plan Checklist

Template of the communication plan checklist described in “Step 8. Implement Your Communication Plan” for you to apply across all your communication channels, to maximize the impression you make.